How to choose a profitable niche for your new blog
The choice of a good theme is step number one and most important in creating a professional blog to success, today in this article I will teach you how to choose a theme or a profitable niche for a blog . You can review the 10 stages here , otherwise turn to the topic of the day: How to find profitable project ideas online .
How to choose a profitable niche for your new blog good idea
A good kennel is one in which you have enough ideas to feed the blog without boring you is your passion, the key to success not only a blog but for any project on the web. Why ?
Why ?
Because if you choose a bad theme, with topics that you do not control ... a few months later, you will not have ideas to improve the site and win nothing this blog. 90% of web-entrepreneurs fail within the first year, and the main cause of this bad start, it is the wrong choice niche
What is a profitable niche?
This is niche that interests you, you control and you can find a way to monetize
2 Steps to find a profitable topic for a blog
Step 1: Create a list of exciting ideas
Before embarking on the search for its niche blog ... we must start from somewhere, is not it? Therefore, it is necessary from a list of ideas, occupations, hobbies. Example: Reading, Basketball, Football, Technology, IT, the internet, kitchen, guitar, dance, ... This should not take you much time, it's just a list of favorite activities. If you have difficulty in finding the following questions should help.
Q1. Your favorite hobby?
Q2. Your programs / favorite movies on TV? What are they talking about ?
Q3. What do you do best?
Q4 .On what topics can you write 10 pages?
Q5. If you spend 1 year to work on a site, what subject would you have?
You are here: Home >> Blogging Referencement >> How to choose a profitable niche for your new blog How to choose a profitable niche for your new blog Updated 20 March 2016 by Schizo Leave a comment 8 Share 1 Share 0 Pin Tweet The choice of a good theme is step number one and most important in creating a professional blog to success, today in this article I will teach you how to choose a theme or a profitable niche for a blog .
You can review the 10 stages here , otherwise turn to the topic of the day: How to find profitable project ideas online . ✕ A good kennel is one in which you have enough ideas to feed the blog without boring you is your passion, the key to success not only a blog but for any project on the web.
Why ? Because if you choose a bad theme, with topics that you do not control ... a few months later, you will not have ideas to improve the site and win nothing this blog. 90% of web-entrepreneurs fail within the first year, and the main cause of this bad start, it is the wrong choice niche . What is a profitable niche?
This is the niche that interests you, you control and you can find a way to monetize Aurรฉlien Amacker 2 steps to finding a profitable topic for a blog Step 1: Create a list of exciting ideas Before embarking on the search for its niche blog ... we must start from somewhere, is not it? Therefore, it is necessary from a list of ideas, occupations, hobbies. Example: Reading, Basketball, Football, Technology, IT, the internet, kitchen, guitar, dance, ... This should not take you much time, it's just a list of favorite activities.
If you have difficulty in finding the following questions should help.
Q1. Your favorite hobby?
Q2. Your programs / favorite movies on TV? What are they talking about ?
Q3. What do you do best?
Q4 .On what topics can you write 10 pages?
Q5. If you spend 1 year to work on a site, what subject would you have?
With these questions, you should already have a multitude of ideas, identify the 3 to 5 for the next step
Step 2: Create a list of keywords for each idea
This is the hardest part for some but also the most easy and simple for others. As you already have ideas, it's time to turn them into keywords for the items. If, for example, with the theme " Dancing ", here some keywords:
Dancing in box.
Dance zouk.
Improve his dancing.
Learn to ...
Do this for all the subjects you have chosen, by adding terms such as "how to" there, "Learn to ..." ... you will have multiple keywords ready to be made into paper. Before ending this article I will give you some profitable keywords ideas.
profitable niches with fewer competitors
These themes have a very large volume of searches on search engines with little competition.
To fish Golf
The bike
Holidays
The trip
The Downloads (software, music, movies, ...)
Swimming
entrepreneurship
Jobs
The studies .... And the list continues
By choosing a good niche,
You'll get a ton of traffic, easily become an authority blog on this topic, and to earn money .
In modern conditions of shortages of time Internet users do not have time to catch all of the information coming to them. Over the past 5 years, the Internet publishing formats declined - from the full articles began to move to the blogpost, from LJ Twitter today. E-mails and articles remain unwritten and unread, the book does not open, and internet Like ruled. It is much easier to press a button than to come up and write at least 140 characters of text T Vitters IH. What content in this regard is to write online shopping, and whether at all - we found out with Alexander Grishin, a professional journalist, the author of the online magazine for journalists and copywriters "Editor."
Anna Zyabreva: What text would be better to sell - information with maximum details about the product or entertainment-oriented emotions?
Alexander Grishin: Depends on the product and the audience. Spare parts for the car is probably better to sell on the characteristics. Goods for Slimming will certainly be better to ask, if you sell them with emotional texts and descriptions of the possible, unfortunately, unattainable, the future. If you do not know what to write, place all the photos. Add customer reviews. No reviews yet - bring the goods home or in the company of friends and try to "sell" it to them. After collect their opinions and the reasons why they have bought this product.
Select two or three options, and publish in their own online store.
Anna Zyabreva: Is it possible to the owner of their own to write a working text for your store, or better to see a professional journalist (another specialist) I do not use the term "copywriter", because a copywriter myself now considers anyone who even slightly knows how to write in Russian and quality the texts of many of them worse.
Alexander Grishin: I believe that the owner of a small shop (with a turnover of up to one million rubles a month) should he write all the basic texts on the site. It should also set the standard - the style and form - materials. To do this, you need to write one text for one product in each category. On the basis of written materials to develop a template that you can then give to "fill in the letters" a freelance copywriter.
It is important to understand that if you create a template (I call it "kopigidom"), the cost of descriptive text for the online store site can not exceed $ 2 per 1000 characters.
Anna Zyabreva: How, in your opinion, will change the behavior of Internet users in the next year or two? Will they no longer read and write, or less, or even stop?
Alexander Grishin: Modern media are not conducive to the development of creative users. In our modern society established trend data consumption and a sluggish response to it with the help of clicks (likes, "I like it"), photographs and collages. Now, it seems that users have mostly become less pressing keys. There is a clear distinction between those who write and those who work with the mouse.
Another factor reducing the writing is too much information for the consumer. To write, you need to explore (a good writer always "laboratory assistant") and explain things and events to yourself and be willing to convey his views to the other. If you look at teenagers and their media environment, they all have a ready explanation given - in the "Comedy Club" and the TV series "Extern", for example. They no longer think for themselves . Anna Zyabreva: If users focus of attention shifted to the side of social networks as marketing will evolve in social networks? He is now in its infancy in Russia. What is the role of journalism in this process?
Alexander Grishin: I do not know how well, but there are groups in "VKontakte", who sell a large enough range of goods. They placed images using the private messaging clarified questions about the availability and delivery of goods. stores Integration into social networks is slow (in Russian, of course, slower), and I do not think that the format of "online shop in the social network" can replace a traditional online store. From my own experience, I would say that a page or group on a social network can serve as a great channel for promoting and getting feedback from customers to offline stores and companies providing services in the B2C sector.
Anna Zyabreva: What's better for an online store: write a long text of the original item description or write the minimum required to keep the attention of the user, and then try to entertain and keep the user in the format of social networks - pictures, videos, huskies?
Alexander Grishin: The online store a user comes to meet its current demand. In most cases, it falls to an online store from the search results on interesting request. For the owner of an online store, it is desirable, even necessary, to the user, "landed" only to landing pages that best fit his request.
The detailed descriptions of well do not work on the item card, and in the section "Articles", if such a partition is present on the site. You can also write quite a long description for the category, with the very item card images work well. If possible, make sure you add the video - it stimulates consumer confidence well. Do not worry, it is unprofessional - it causes more confidence amateur video, rather than shooting in the studio.
Anna Zabra: How to write a text to be opened and read? Is the title of the announcement and is 80% of the success of the text?
Alexander Grishin: We need to come up with a killer headline - is the only way to draw attention to the article. Following the lead you want to create (an explanatory paragraph), add an image or video. Today, everything is already accustomed to receiving information in Gmail style: preview header + first letter strings. Do not arouse interest? Go to the basket or, in the best case, the archive and then in the basket. Interest may increase and the clip, signaling that the letter has some attachment (this is interesting!).
Similarly sites works and multimedia content.
The texts on the websites of all occur in a similar way. You need to quickly catch the visitor heading, encourage start reading the article and when it will be ready to stop reading, let him content in a different form of perception: photo, video or audio
Milestone SEO, the backlink collects links to the strategies used to promote your site! Specifically, what is it? These are all external links (backlinks) that will point to a site or a specific page you want to reference to increase its traffic. The not linking remains one of the steps of SEO , so to avoid putting the cart before the horse remember to treat all previous steps (creation and optimization of contents and all internal technical elements to the site)!
Backlink and SEO Google Penguin Station!
What advantages for your website?
As said earlier, the backlink will help you increase the popularity and traffic of your site or page on Google and this by artificial or natural link acquisition.
An algorithm of history but not only
There was a time when it was enough to create again and again more backlinks to be better referenced. All indulged themselves to their heart to create hundreds or even thousands of backlinks ... Time long was gone! Google has ensured (and even sleep there) in emphasizing quality over quantity of links. He had also hit hard with the famous Google Penguin , released in 2012.
It has also undergone many changes. Google Penguin is the net linking policeman and unnatural backlinks and he does not hesitate to punish the bad students, that is to say, those who do not respect the rules of handling links . This is why your strategies must adapt also to avoid being flanked by Google.
Backlink and SEO Google Penguin Station!
The quality !
After the stick of Google, the carrot of success is also a good motto! Adhere to a more qualitative not linking strategy will bring you more traffic and traffic that says says new leads and new customers. The second advantage is the positive impact on the image of your business , because the goal is not to alter Google results but to communicate about your business, your products or services. A quality backlink will affect the image that users of you, which will increase your chances of seeing them make links to your site. Finally, it will impact too heavily the content of your website.
Of course the number of backlinks is important because the more links you have the better. But add the notion of quality is paramount. In short, do not get links from anywhere, anyhow, and focus on links from include:
Of older sites and enjoying a good reputation
Sites with a similar theme or close to yours
Sites hosted in the country and in the language of your target
You can do some particular trade links (to your other sites, for example) or even think of in place of your textual content.
Optimize your backlink strategy
Upstream
To start a backlink campaign, you must perform an audit of your link profile , your internals and your content published on the site . You will first assess the popularity of your website but also to review the number and quality of your backlinks and the relevance of site content. This inventory will include assessing the potential risk of penalty by Google. For example, links to the profile, too many backlinks is a sign of an automated artificial strategy, which can be penalized!
To perform your audit , you can analyze the following:
What referring domains that are linking to your site?
What is their theme? Is it close to yours?
Is the clickable text relevant or over-optimized?
What share links "follow" and "unfollow"?
How much of links made to pictures?
Which pages of the most cited external site?
These links do they lead to error pages 404?
Once these items scanned, you can make an initial assessment of your current backlinking allowing you to set up an effective strategy and lead your raw relevant actions. A second analysis, after six months, you will evaluate the effectiveness of actions.
Finally, an assessment of your internal operations needs to list your pros and cons related to your organization. For example, your editor can he write content for exchanging links? Do you have graphics skills? The better your organization, the better the results over the long term. However, if you do not have expertise in this area (SEO), why not get professional expertise through a digital marketing agency ?
And downstream
Once your strategy in place, you should know that the first results take the time to appear. Allow between 3 and 6 months to see a change, so be patient!
To track, manage and analyze the evolution of your backlinks and your backlinking , there are many tools for paying most to help you understand it better ( Majestic SEO , Ahrefs , Webmaster, Linkody , Link Detox , etc. ). This will include observing the positioning of the targeted keywords, changes in the natural traffic, referral traffic (or which have direct impact on your actions increased traffic) and metric of backlinking such as the number of links, referring domains, etc.
For a good backlink strategy , you have to integrate the reasoning of the Google algorithm that does not like all those trying unnaturally to change and influence the ranking of results. A you know how to balance your strategy and think rather create quality content that will help you naturally be recommended.
What future for backlinking?
Nowadays, the trend of backlinking is increasingly based on a genuine concept of "added value" . We need to know use alternative techniques that will allow you to earn those links. The link baiting is one of the techniques (widely used today), which is to write and share quality content in order that they bring users to share via linkages. This is not to pick your links but instead of them bringing "natural" to you . Other technique that has the wind in its sails, the social linking, which aims to use content sharing on social networks to gain links.
It was around this trend, falling more in a logic of inbound marketing and content marketing as backlinking its way. This is the entire web that evolves toward greater relevance, and a constant search for quality!
We all know that Google Adsense is the advertising agency which best pays online and the best way to make money with your website or blog , but your application request to be approved Google Adsense is not easy .
Download software How it works video All beginners blogger have the dream to being approved Google Adsense as soon as possible, and most of the time their applications are rejected because they do not follow certain rules of Google Adsense. Today in this article I'll show you how to do the registration Google Adsense and have an Adsense account approved easily. If you follow all the rules in this guide, please note that your application will be approved Google Adsense in less than 3 days .
Strategies to have an approved AdSense account:
1-Buy a domain name
Preferably a domain name .com , .net , .org but a free domain name can also do the trick example: Domain dot TK,ml,cf.... Think about having a hosting fee too.
2-Having a professional website
Several blogger negligent pages About , Contact , Privacy Policy , these pages ... make your blog a bit more professional.
3-Publish quality content
Think about the quality of your publications, not the quantity, not to copy - paste, I think that an article of 500 - 1000 words are better several articles of 100 words.
4-Post regularly
Always set to update its contained, I recommend doing, at least, one new article per week.
5-dd your site to search engines
Open Account Google Webmaster for your website to be visible on Google, also, add your website on Bing Webmaster Tools .
6-Boost your visitor traffic
Try increasing from day to day your traffic from search engines,organize search and social networks like Facebook, Twitter,google plus ... Think to boost your Alexa rank also .
7-Add the Google Analytics code
Google Analytics helps you track your visitors and gives you visitors statistics, a great way to know which topics addressed during your next articles.
Before moving to the inscription, I advise you to:
At least 10 have good articles, Have a minimum 2 important pages (About and Contact) Your domain name must have at least 1 month of existence, Have a Gmail account (with the names information, address, ..) on your website, At least, 50 visitors per day
Google Adsense validation process
Make your registration on Google Adsense : http://www.google.com/adsense with correct information (your name, address, website). 1 or 2 days after checking your information, Google will contact you Log in to your AdSense code and creating an Adsense ad, put it in your blog / site, preferably in the sidebar (sidebar). The announcement will not display anything until your account is verified or approved. After 1 or 2 days, Google will contact you to tell you if your account is approved. Congratulations, you can finally add other ad code into your site and earn money through Google Adsense.
How to monetize your blog / site? Share with us your methods to make money on your website. If after following all technical 7 in our guide and that your application is not approved, leave a comment and we will come to you for help.
How to personalize content from the online store? 5 Good reception.
In a typical store, experienced consultants consider the buyer detect his behavior, and already based on this, suggest it to a particular product. The same tactic can be used in the online store.
Today I would like to tell you about the importance of personalization content from the online store, and how to implement it in their own project.
Contents of the article:
What is personalization for an online store?
Using dynamic content to welcome visitors
Personalization of products offered on the basis of previous purchases Poll
Using variations of products to best meet customer requirements
Retargeting former customers using advertising
Bonus: the use of services with personalized email newsletters
Personalizing content in the online store, you will be able to provide each customer the most suitable solution for him. The online approach is no longer working with a single solution for all.
What is personalization for an online store?
You've probably ever experienced consultants in clothing stores to help you choose the appropriate thing? There is even a probability that they really helped to choose what suits you the size and image. The same personal interaction experience can be extended to e-commerce. So what is the personalization in e-commerce?
Using a variety of data and tools, you can make specific messages and offers, as well as recommend such products, which are more likely to have arranged your potential customer. Mon amounted analyst dedicated to how personalized shopping increases the conversion online stores.
Let's highlight a few facts:
75% of customers like personal appeal from brands and shops
74% of online shoppers depressing content that is not related to their interests and tastes
61% of consumers like different promotions and special offers, even if you have to sacrifice for the sake of data privacy shares.
Although personalization in e-commerce - is a very important step, many shop owners on the internet are not even aware of the term.
How to start a personalization?
Most online stores today presented static content is the same for all customers. And this happens even when everyone knows how the unique tastes and preferences of each person. Let's look at a few ways in which you can begin to personalize content.
Use dynamic content to welcome visitors
According to statistics from Janrain, 74% of online shoppers are irritated, if presented in the store content has nothing to do with their interests and tastes.
Today we are witnessing the growing popularity of services that allow you to create dynamic content based on segmentation and lists. This, for example, allows you to make certain categories of visitors, the criteria which will be based on their history of use of your store.
Let's look at a service called YAGLA, with which you can show different titles, subtitles, buttons, call to action, to sign the application form and the image depending on the request in contextual advertising.
Dynamic content
Dynamic content allows you to make an individual offer for a specific need. For example: the one who makes the choice for the price - offer. Anyone who looks at the delivery condition - emphasizes free shipping. As a result, this improves the response of the users, the conversion into sales.
Instruments:
A / D conversion using testing ChangeAgain.
A / B testing with a focus on sales calls and Ronstadt
YAGLA to generate dynamic content.
Personalization of goods based on a survey of previous purchases
Another way to customize the content is to use a special survey before the customer can make a payment. This will allow you to gather enough information for users to realize the personal approach.
Craft Coffee is very successful in this. Offering coffee subscriptions, the company managed to reach a very high level of personalization. Before the buyer will be able to order, he will need to quickly answer a few questions about their "coffee tastes".
Although I am not a big fan of coffee, this approach seemed to me very effective for several reasons.
First of all, it proves that I do not change their taste preferences. This eliminates the doubt when buying, because, although I am not aware of the differences in the taste of coffee with different degrees of roasting and different ratios of grains in the hood, I'm sure, at least, the taste will be about the way I want!
Secondly, this approach is effective, as the purchase process is very interactive. It is more personalized than simply adding products to cart. I like to answer questions by adding new products.
Finally, completing the payment process, I know that in the future the company will have roughly know my taste preferences, and I will always get the desired products.
Instruments:
Collect responses from visitors using the service Antilog or Zim poll.
Individual product recommendations via RetailRocket.
Suggest variations of products that best meet customers' requirements.
Surely you are often faced with the fact that T-shirt M size ordered from the online store is different from your favorite T-shirts, which are also worth marking M. Often, sizes, and styles of clothing items are different in different brands, and it confuses the buyer.
Fortunately, you can avoid similar misunderstandings, offering its customers the opportunity to specify options.
For example, look at Indochino Suits. Despite the fact that the store specializes in selling costume sets, you can slightly change the characteristics of the equipment before paying for the goods. In fact, you can adjust the sizes for themselves.
Why is this done? Offering its customers a level of personalization, maximum store meets the needs of its customers.
Retargeting old visitors with the help of advertising
Today retargeting quite actively discussed online marketers. This term implies a motivation for the former customers come back to you in the store.
If someone visited your store, and left without buying, you can later re-engage these potential customers by offering them something exclusive, based on their past experiences with the store.
Retargeting also personalization toolSome shop owners are using retargeting to return to potential customers who visited the site, leave the goods in a basket, but do not pay them for whatever reason.
Also, I suggest you learn a little more about this strategy:
5 principles of configuring and testing retargeting for an online store. Types retargeting traffic types
Instruments:
Service reEnter - anti-crisis solution for shops
How to set up remarketing with Google AdWords and Analytics?
Bonus: Use services with personalized email newsletters
Today, you can find a myriad of services, specializing in personalized email newsletters. Previously, I have already given ready email templates that you can use the 9 cases, such as abandoned shopping cart.
What do you think about personalization? Could you share with me and other readers own examples of effective personalization?
Dynamic content allows you to make the individual offer for a specific need. For example, the one who makes the choice for the price - offer. Anyone who looks at the delivery condition - emphasizes free shipping. As a result, this improves the response of the users, the conversion into sales.
Instruments:
A / D conversion using testing ChangeAgain
A / B testing with a focus on sales calls and Ronstadt
YAGLA to generate dynamic content
Personalization of goods based on a survey of previous purchases
Another way to customize the content is to use a special survey before the customer can make a payment. This will allow you to gather enough information for users to realize the personal approach. Craft Coffee is very successful in this. Offering coffee subscriptions, the company managed to reach a very high level of personalization. Before the buyer will be able to order, he will need to quickly answer a few questions about their "coffee tastes".
Although I am not a big fan of coffee, this approach seemed to me very effective for several reasons. First of all, it proves that I do not change their taste preferences. This eliminates the doubt when buying, because, although I am not aware of the differences in the taste of coffee with different degrees of roasting and different ratios of grains in the hood, I'm sure, at least, the taste will be about the way I want! Secondly, this approach is effective, as the purchase process is very interactive. It is more personalized than simply adding products to cart. I like to answer questions by adding new products. Finally, completing the payment process, I know that in the future the company will have roughly know my taste preferences, and I will always get the desired products.
Instruments:
Collect responses from visitors using the service Antilog or Zim poll.
Individual product recommendations via RetailRocket.
Suggest variations of products that best meet customers' requirements
Surely you are often faced with the fact that T-shirt M size ordered from the online store is different from your favorite T-shirts, which are also worth marking M. Often, sizes, and styles of clothing items are different in different brands, and it confuses the buyer. Fortunately, you can avoid similar misunderstandings, offering its customers the opportunity to specify options. For example, look at Indochino Suits. Despite the fact that the store specializes in selling costume sets, you can slightly change the characteristics of the equipment before paying for the goods. In fact, you can adjust the sizes for themselves
Why is this done? Offering its customers a level of personalization, maximum store meets the needs of its customers
Retargeting old visitors with the help of advertising
Today retargeting quite actively discussed online marketers. This term implies a motivation for the former customers come back to you in the store. If someone visited your store and left without buying, you can later re-engage these potential customers by offering them something exclusive, based on their past experiences with the store.
Some shop owners are using retargeting to return to potential customers who visited the site, leave the goods in a basket, but do not pay them for whatever reason. Also, I suggest you learn a little more about this strategy:
5 principles of configuring and testing retargeting for an online store. Types retargeting traffic types
Instruments:
Service reEnter - anti-crisis solution for shops
How to set up remarketing with Google AdWords and Analytics.
Bonus: Use services with personalized email newsletters
Today, you can find a myriad of services, specializing in personalized email newsletters. Previously, I have already given ready email templates that you can use the 9 cases, such as abandoned shopping cart.
What do you think about personalization? Could you share with me and other readers own examples of effective personalization?
How to personalize content from the online store? 5 Good reception.
In a typical store, experienced consultants consider the buyer detect his behavior, and already based on this, suggest it to a particular product. The same tactic can be used in the online store.
Today I would like to tell you about the importance of personalization content from the online store, and how to implement it in their own project.
Contents of the article:
What is personalization for an online store?
Using dynamic content to welcome visitors
Personalization of products offered on the basis of previous purchases Poll
Using variations of products to best meet customer requirements
Retargeting former customers using advertising
Bonus: the use of services with personalized email newsletters
Personalizing content in the online store, you will be able to provide each customer the most suitable solution for him. The online approach is no longer working with a single solution for all.
What is personalization for an online store?
You've probably ever experienced consultants in clothing stores to help you choose the appropriate thing? There is even a probability that they really helped to choose what suits you the size and image. The same personal interaction experience can be extended to e-commerce. So what is the personalization in e-commerce?
Using a variety of data and tools, you can make specific messages and offers, as well as recommend such products, which are more likely to have arranged your potential customer. Mon amounted analyst dedicated to how personalized shopping increases the conversion online stores.
Let's highlight a few facts:
75% of customers like personal appeal from brands and shops
74% of online shoppers depressing content that is not related to their interests and tastes
61% of consumers like different promotions and special offers, even if you have to sacrifice for the sake of data privacy shares
Although personalization in e-commerce - is a very important step, many shop owners on the internet are not even aware of the term.
How to start a personalization?
Most online stores today presented static content is the same for all customers. And this happens even when everyone knows how the unique tastes and preferences of each person. Let's look at a few ways in which you can begin to personalize content
Use dynamic content to welcome visitors
According to statistics from Janrain, 74% of online shoppers are irritated, if presented in the store content has nothing to do with their interests and tastes.
Today we are witnessing the growing popularity of services that allow you to create dynamic content based on segmentation and lists. This, for example, allows you to make certain categories of visitors, the criteria which will be based on their history of use of your store.
Let's look at a service called YAGLA, with which you can show different titles, subtitles, buttons, call to action, to sign the application form and the image depending on the request in contextual advertising.
Dynamic content
Dynamic content allows you to make an individual offer for a specific need. For example: the one who makes the choice for the price - offer. Anyone who looks at the delivery condition - emphasizes free shipping. As a result, this improves the response of the users, the conversion into sales.
Instruments:
A / D conversion using testing ChangeAgain
A / B testing with a focus on sales calls and Ronstadt
YAGLA to generate dynamic content
Personalization of goods based on a survey of previous purchases
Another way to customize the content is to use a special survey before the customer can make a payment. This will allow you to gather enough information for users to realize the personal approach.
Craft Coffee is very successful in this. Offering coffee subscriptions, the company managed to reach a very high level of personalization. Before the buyer will be able to order, he will need to quickly answer a few questions about their "coffee tastes".
Although I am not a big fan of coffee, this approach seemed to me very effective for several reasons.
First of all, it proves that I do not change their taste preferences. This eliminates the doubt when buying, because, although I am not aware of the differences in the taste of coffee with different degrees of roasting and different ratios of grains in the hood, I'm sure, at least, the taste will be about the way I want!
Secondly, this approach is effective, as the purchase process is very interactive. It is more personalized than simply adding products to cart. I like to answer questions by adding new products.
Finally, completing the payment process, I know that in the future the company will have roughly know my taste preferences, and I will always get the desired products.
Instruments:
Collect responses from visitors using the service Antilog or Zim poll Individual product recommendations via RetailRocket Suggest variations of products that best meet customers' requirements
Surely you are often faced with the fact that T-shirt M size ordered from the online store is different from your favorite T-shirts, which are also worth marking M. Often, sizes, and styles of clothing items are different in different brands, and it confuses the buyer.
Fortunately, you can avoid similar misunderstandings, offering its customers the opportunity to specify options.
For example, look at Indochino Suits. Despite the fact that the store specializes in selling costume sets, you can slightly change the characteristics of the equipment before paying for the goods. In fact, you can adjust the sizes for themselves.
Why is this done? Offering its customers a level of personalization, maximum store meets the needs of its customers.
Retargeting old visitors with the help of advertising
Today retargeting quite actively discussed online marketers. This term implies a motivation for the former customers come back to you in the store.
If someone visited your store, and left without buying, you can later re-engage these potential customers by offering them something exclusive, based on their past experiences with the store.
Retargeting also personalization toolSome shop owners are using retargeting to return to potential customers who visited the site, leave the goods in a basket, but do not pay them for whatever reason.
Also, I suggest you learn a little more about this strategy:
5 principles of configuring and testing retargeting for an online store. Types retargeting traffic types
Instruments:
Service reEnter - anti-crisis solution for shops
How to set up remarketing with Google AdWords and Analytics?
Bonus: Use services with personalized email newsletters
Today, you can find a myriad of services, specializing in personalized email newsletters. Previously, I have already given ready email templates that you can use the 9 cases, such as abandoned shopping cart.
What do you think about personalization? Could you share with me and other readers own examples of effective personalization?
In this section:
How to increase the average check in the online store? 8 effective techniques.
Holders Mnogo.ru bonus cards will receive discounts at the online store E5.ru
The scroll bar on the site - is evil? Usability for navigating the online store.
Identity and correct errors in the online store to increase conversion.
Article of the week
5 ways to explore the demand for the goods before the opening of the online store. Before you open an online store, it is important to find out whether your product is sufficient demand. I strongly recommend that you do not ...
Dynamic content allows you to make the individual offer for a specific need. For example, the one who makes the choice for the price - offer. Anyone who looks at the delivery condition - emphasizes free shipping. As a result, this improves the response of the users, the conversion into sales.
Instruments:
A / D conversion using testing ChangeAgain
A / B testing with a focus on sales calls and Ronstadt
YAGLA to generate dynamic content
Personalization of goods based on a survey of previous purchases
Another way to customize the content is to use a special survey before the customer can make a payment. This will allow you to gather enough information for users to realize the personal approach. Craft Coffee is very successful in this. Offering coffee subscriptions, the company managed to reach a very high level of personalization. Before the buyer will be able to order, he will need to quickly answer a few questions about their "coffee tastes".
Although I am not a big fan of coffee, this approach seemed to me very effective for several reasons. First of all, it proves that I do not change their taste preferences. This eliminates the doubt when buying, because, although I am not aware of the differences in the taste of coffee with different degrees of roasting and different ratios of grains in the hood, I'm sure, at least, the taste will be about the way I want! Secondly, this approach is effective, as the purchase process is very interactive. It is more personalized than simply adding products to cart. I like to answer questions by adding new products. Finally, completing the payment process, I know that in the future the company will have roughly know my taste preferences, and I will always get the desired products.
Instruments:
Collect responses from visitors using the service Antilog or Zim poll Individual product recommendations via RetailRocket
Suggest variations of products that best meet customers' requirements
Surely you are often faced with the fact that T-shirt M size ordered from the online store is different from your favorite T-shirts, which are also worth marking M. Often, sizes, and styles of clothing items are different in different brands, and it confuses the buyer. Fortunately, you can avoid similar misunderstandings, offering its customers the opportunity to specify options. For example, look at Indochino Suits. Despite the fact that the store specializes in selling costume sets, you can slightly change the characteristics of the equipment before paying for the goods. In fact, you can adjust the sizes for themselves
Why is this done? Offering its customers a level of personalization, maximum store meets the needs of its customers
Retargeting old visitors with the help of advertising
Today retargeting quite actively discussed online marketers. This term implies a motivation for the former customers come back to you in the store. If someone visited your store and left without buying, you can later re-engage these potential customers by offering them something exclusive, based on their past experiences with the store.
Some shop owners are using retargeting to return to potential customers who visited the site, leave the goods in a basket, but do not pay them for whatever reason. Also, I suggest you learn a little more about this strategy:
5 principles of configuring and testing retargeting for an online store. Types retargeting traffic types
Instruments:
Service reEnter - anti-crisis solution for shops
How to set up remarketing with Google AdWords and Analytics?
Bonus: Use services with personalized email newsletters
Today, you can find a myriad of services, specializing in personalized email newsletters. Previously, I have already given ready email templates that you can use the 9 cases, such as abandoned shopping cart.
What do you think about personalization? Could you share with me and other readers own examples of effective personalization?
Social factors began to influence the algorithms of search engines in December 2015, but only in 2011, Google and some other search engines began to use their content to rank and index the content of social networks.
Since Google when ranking content issues high on the promotional items, organic issuance is often not visible without scrolling the page. This means that web marketers need to think about SEO in more general terms - without focusing on keywords and layout, and using content to attract visitors and encourage them to view content and share the link with your friends
What social factors currently affect the results?
Given that search more than 200 factors, in addition, they are constantly changing, the question is difficult to answer precisely. However, there are some key factors that are worth noting.
Google+
Ever since Google in 2011 launched Search Plus Your World, he is trying to find ways to increase the weight of the content in Google+ search results. Search engine motivation is clear - in the battle with Facebook and Twitter for the user should be encouraged to create profiles of people post on Google+. There are four main ways in which Google+ content affects the search results:
1. Your G + posts higher ranked users among your G + friends when searching for relevant key demands compared to other on this subject.
2. Profiles to on Google+ (people and brands) appear in the search results.
3. Post to G + is given along with other organic search results.
4. Web page with a lot of '+1' marks is perceived as more relevant.
However, we must remember that these factors do not necessarily have to be a key force for each request. Google+ content can be displayed on the search results page, in different ways, it all depends on personalization and brand-building post on Google+.
Social popularity
Search engines are looking for signs of a page's importance and its relevance. Each time the user performs an action on the social network, showing that the blog (the post) turned out to be interesting to him (such as "Like" in Facebook, add a comment to a product or post), search engine sees it as a social factor. The more different social factors associated with a particular page, the more important it considers the search engine. Therefore, other things being equal, more relevant will be the page about which more social activity. Increasing activity on your page, you will climb in search results. Social Bookmarking When the URL of your page are placed in your profile or in the news bulletin of social networking users - is another important social factor. The more of these posts and the census - the stronger the influence of the factor. The use of online tools such as social button "Like" or "Share" - a good way to encourage your visitors to share the link to your website.
The impact and relevance of informative material
To the search engines take you to the first places in the search results, your page should be popular. For example, if the page is optimized for search engines (which has the title, H1 tag, meta tags, description, external links, etc.), but not active, that is, has a low traffic and user activity (few comments, census estimates) then the search engine it will be a signal: "well optimized and relevant pages, but the material is NOT relevant and unpopular."
It is not known how much weight is transferred to the page search engine algorithms as a function of its "freshness", but regularly update materials and to encourage visitors to read, comment on, share links, lay at necessary. Think about it, because it really makes sense: why the visitor plenty of pages that are visited and not lost on the World Wide Web.
Old, not informative content will never be as relevant as date and regularly updated. If in the process of search engine optimization, you will create many new pages, but they will not be updated, will not be new external links, it will give at best a short-term effect, but will not contribute to a stable finding your site on the first places in the extradition.
If you continuously update content, add articles and posts, monitor the relevance of the content, the users will visit the site and be active, share positions in their social profiles. So there is a sense of the demand site.
In the near future, Google plans to innovations related to "fresh" content. Mitigation ranking algorithm for "freshness." For some markers, used to determine the "freshness" of pages, it will be increased the period. Thus, the page will be considered "fresh" longer. Improved definition of a user's search, in the search for fresh content. As part of this project will be entered entirely new classifier, better defining the searches aimed at finding relevant content. So today SEO-optimizers still do not fully understand how best to use social networks as well as the search engines indexing algorithms are constantly changing social content and determining the balance of social factors.
The main conclusion that can be drawn from the above - search engine optimization changes. Optimization through understanding and ranking algorithms to manipulate them in order to "please" the search engine is still in the past. The present and the future is the use of high-quality content to attract and motivate your users to interactive communication and the census materials. The more that you do will please people, the more they will talk about it and share with their environment. And therefore, the stronger the social impact of your content.
Your task - to determine how best to use social media to increase exposure to your content and coverage of the audience, try to analyze this impact through the site statistics system, and then use the data analysis reports for planning future site content. On this Site smartinsights.com
An interview with Brenda Spearing (Brenda Spiering), managing editor of the online news portal BrighterLife.Ca, created to generate additional targeted traffic to the main site of the company of Sun Life the Financial. The company has achieved incredible success by using only high-quality content marketing strategy, highlights of which we will discuss today.
What are the problems you could solve by creating an information resource?
Our main site offers consumers a variety of financial products. However, we have experienced significant difficulties with targeting. Users can search for an answer to a variety of issues related to money, family, health, work, and do not know what their problem can help solve one of our company's products. We had not been established communication with them, potential clients. BrighterLife.canada - information site about money, health, beauty. Here, any user can find the information you need, to get advice, share a problem - and, of course, to learn about our financial products. Thus, we form a community of loyal customers who trust us. But this is the most important thing in any company. BrighterLife.canada for us - a kind of generator of leads, not pressing on the consumer, working gently and credible.
What tactics do you use to form such a community?
First of all, we had a meeting with all of our key employees and explained to them what we expect from publications. And now, with a portal operates Advisory Board, which includes representatives from all the company's major departments. All articles are written in simple language and very informative. We try to focus on key topics, discussing the various challenges and opportunities - money, health, family, work, and layoffs. Brighter Life does not endorse and is not forcing our financial products! We just try to discuss the problems that may arise in everyone's life, and that may lead to the need to turn to us for help.
Tell us a little about the team that is working on the portal?
We have our own writers and guest. We also work with the third-party content agency that helps us with articles, video releases, infographics. Core team - it's me, the executive editor, editor of the website is responsible for the actual published materials, and digital consultant.
As you generate content and promote it?
We use a variety of promotional channels: a census in social networks, search engine optimization, the arrangement with bloggers and major media about the paid publications. An important part of our strategy - be encouraged users to comment on and subscribe to our RSS feed.
What results have you achieved by using content marketing?
We launched our content program in September 2011. And so what we have achieved to date:
The number of visitors is already about 35% of the traffic on our main website, SunLife.ca
Traffic continues to grow exponentially and is becoming a major source of leads for the company
For the first 9 months of the conversion of visitors with disabilities accounted for approximately 4% of the total number of visitors to the site, which resulted in the 8700 transition to the main site
currently, the number of pages in the portal is approximately 620 000
The average time browsing the site is 2 minutes 30 seconds
The number of subscribers to the portal in Facebook and Twitter is about 13,000
How do you plan to develop the resource further?
Of course, we will continue to expand our "library" of information materials, including the publication of new videos and infographics. In addition, in 2013 we are going to actively develop the resource in terms of its structure:
implementation of the drop-down Sub-menus within each category, which will facilitate site navigation
Update site services and financial calculator
Optimization of the portal for mobile devices
new solutions that will simplify and improve the interaction with site visitors
Give the most interesting from your point of view, an example of content marketing from other companies.
I would like recommends you should be thought about company KraftRecipes.com and Nike. KraftRecipes.com definitely built a strong community of loyal visitors by forming a vast library of recipes and recommendations on food intake, and Nike attracted a large audience, enabling users to build maps of their routes, to publish stories about their achievements and share their experiences about various sports.
The purpose BrighterLife.ca is to offer people basic social values, they form a kind of sense of belonging to the community, offering tips and tools that will enable them to better navigate the world of money, family, and work relationships. We call it - to make life brighter!
5 AdWords life hacking, which will save your time: the optimization of PPC advertising.
Contextual advertising without exaggeration simply consumes your time. Optimize your ad text, keyword selection, bid management, record keeping, Landing optimization and other tasks - all important aspects of the configuration of an advertising campaign. However, you can delve into it with his head, if a lot of time on things that you do not need.
Here are the 5 tricks within AdWords, which can help to save time and simplify work with contextual advertising on Google.
1. Get rid of unnecessary keywords
Of course, a couple of years ago, it was important to cover all possible variations of queries and phrases, including even multiple numbers of errors, dialects and so on. D. But in Google, last year has saved us from the problem of an exact match keys and phrases in AdWords ( link to news ) Let's, for example, look at this account: only 1.2% of keywords bring all views!
Trying to maintain a semantic core, in which 98% of unused keys - it's just madness. This greatly complicates the campaign management and reporting. Get rid of unnecessary keywords, but do not forget to carry out works in the split tests.
2. Get rid of useless ads
Why, in general, someone from advertisers to keep the ads at once 6000? I can not answer this question, but we managed to find such a profile to AdWords. After working for a bit, we found that this is quite a common problem - many advertisers thousands of ads that do not bring any result. It's just you do not need. For example, the profile of 1% of the best ads brings 99.5% of all the views!
So why spend the time to support all of these ineffective ads? This greatly complicates the work. AdWords - this is definitely the place where quality prevails over quantity. In fact, to the contextual advertising has been successful enough and classified ads. Instead of being in each barrel spigot, use special tools such as Dynamic Keyword Insertion. DKI ( dynamic ads ) replaces certain words in your advertisement so that they exactly match the request of the applicant. . Optimize your profile and select the time for the really important changes in several landing pages, this will bring a lot more good than reinvent the wheel every day and churning out pages.
3. Do not focus on mobile landing pages
In the last couple of years, people have become obsessed with mobile landing pages, even though the low conversion of mobile users.
However, most of the conversion occur on the channel, which is why some entrepreneurs could not connect to the mobile sphere. Most conversions recorded during telephone calls. Calls - the main source of leads! In a telephone conversation a better chance to convince a person to take the desired action. This explains why the function "Call" has completely changed the industry of e-commerce for mobile users.
Mobile landing pages give no more than 3% conversion. And this means that 97% of people carry with them legs! And even if someone follows a link from your mobile Landing, does not mean that it has something to buy. call function directly on the screen of your smartphone allows potential clients to immediately contact your representatives and find out everything you need. Try to remove links to your site and specify where your business phone number with the possibility of immediately make a call.
4. Try designers of dynamic ads
Of course, sometimes it is necessary to use almost the same ad, but agree that their creation requires twice as much time. Suppose your boss or client will want to know how much this or that product is already hanging on the market. Or even worse: suddenly you will be required almost in real time to indicate the quantity of goods remaining in the warehouse. Manually work with these ads - it's just a nightmare. Rather acquainted with insertion!
Their operating principle is simple enough: you link it to a specific informational table where then make data models, brand, cost, and other parameters. Process Automation always saves valuable time, while your ad will always be relevant.
5. Use AdWords scripts for record keeping
Reports - this is one of the major time wasters in contextual advertising, especially if your work is something similar to the examples above.
6. Bonus tip
Find out how to return visitors who go to your site by using Google AdWords remarketing in this article.
Discover the scripts in the AdWords ( the AdWords the Scripts ). These codes can be used to create custom reports or automatic changes to the profile.
Using scripts, you can do almost anything: to follow the indicator of ad quality (Quality Scores), mark the peaks of increased costs, identify useless keywords, and much more. This feature may seem very complicated, but it is not so. If you have never worked with the code, it will be easier to hire someone. It is also worth noting that all of the most useful scripts were written long ago, and are freely available on the Internet.
One owner of an online store selling clothes had not previously worked with experts in analytics and analytical companies. He is pretty well settled into Google Analytics data, and there it was enough. The advertising campaign, he was not engaged tightly. Attendance at the site was good, but the GA showed lower conversion - 0.2%. Advertising itself caused a lot of doubt - it took about 20 thousand per month, while sales were estimated units. What exactly was the problem, it was not entirely clear because the number of clicks on contextual advertising has been high.
CoMagic team set for itself the following task: to find out which advertisement brought potential customers, and only ate some money and to start up a useless untargeted traffic. Also, after discussing the problem with the owner of the store, it was decided to increase the number of ways to communicate online, to increase the rate of appeals.
The changes
1. Installation of additional means of communication: online consultant, call back from the site, the form for applications in the off-hours online store.
Our research has shown that the additional means of communication to increase circulation to the site, rather than redistribute them. Customers prefer to communicate with the site useful to them, and if such a method is not found, they often simply find another online store. Online store our client has worked to 19-00. Installation of the application form on the website actually extended the working hours of the site. Going after work, the visitor fills application, leaving your contacts, and the next day received a call or email from the sales manager. To assure visitors that call for them free of charge, the shop owner for the order form callback wrote: "Call us free."
2. Adding a site to service CoMagic.
After you select the numbers for managers CoMagic advertising campaigns set up for an online store static call tracking - call tracking visitors coming to the site, when the phone number assigned to a specific advertisement. Advertising Yandex Direct's assigned phone number - (495) 123-123-34, and Google Adwords - (495) 123-123- 35. After starting the campaign all calls are counted system and transferred to the main phone number online store. This allowed the business owner to keep track of how many calls of visitors for each of the rooms.
Results
Already after a month, you can see the changes. Firstly, due to the increased number of methods of communication requests to the site has increased, this figure rose to 17%. Second, the service showed the true number of targeted visitors for two campaigns. Data on the overall target and transitions varied considerably.
Google Adwords brought a lot of visitors to the site, but now only 35 people contacted. Of these, 10 were not looking for something that offers store (ask about the shoes and accessories), 2 wrong number, and some calls and was not processed. As it turned out, the sales manager thought that the store will be contacted in any case, so do not hurry to take up. Total 9 missed calls in a month. Nedozvonivshihsya (Officer russia)visitors service is not considered for targeted treatment, which means they are also not taken into account.
The actual number of target applications unpleasantly surprised our customers - only 14 potential sales. If the owner of an online store, and further considered the effectiveness of advertising on transitions and the total amount of traffic, in his view it would have been great - more than 600 conversions in a month! And in fact, have fallen Visitors little interest in magazine advertising too expensive and did not bring sales.
Work on the bugs
The owner of an online store has decided to take time off from Google Adwords and sent to the Direct budget without increasing advertising costs. The business development of the number of transmissions to the site is not an absolute measure of advertising effectiveness. No matter how large this number is, it does not determine the sale site. But the treatment of visitors to the site, on the contrary, are not the most biased indicators Payback advertising.
If you are interested in other ways to increase the effectiveness of advertising campaigns, we are waiting for you on our website: http://www.comagic.ru
Authorization on the site through social networks: good or bad for an online store?
Many online stores offer their customers the opportunity to purchase goods without registration - just click 'Continue as a guest' to make information about the order and wait for your goods. At the same time some of the major players of online trading, like ASOS, abandon this practice - they make registration mandatory, but it greatly simplifies it - you can enter through the social networks. In the past year, we conducted the study, during which it became clear that 42% of smartphone and tablet users prefer to buy goods in shops that support authentication through social networks. And 51% of respondents regularly use this opportunity.
Entrance to the site through social networks has a huge number of advantages - auto complete fields, there is no need constantly to remember your password, login speed. Individual approach
45% of customers who use the entrance through social networks, prefer to buy goods in stores tailored to their personal interests. Log in via social networks allows store owners to get a huge amount of relevant information that can be used to increase sales. We are talking about e-mail address, date of birth, marital status, interests. Members would never have to specify these details when registering at the online store, and to the input through social networks you can easily get personal customer data. Despite the fact that now almost all the social networking sites offer the ability to log in, including Vkontakte, Facebook, Twitter, Google+, Classmates, Instagram, Youtube, you better hold on the big players. Advice
1.Focus on the sites .
where users logged into their browsers and rarely come out of the profile. After all, through social networks involves active input authentication, and the easiest way to confirm it - to have an open profile in a social network that is We are talking about networks that spend the most time.
2.Avoid large selection.
Do not offer too many options. Allow the user to log on to your site through social service 3-4, not more.
3. Niche social networks can be risky.
As we have already pointed out, a lot of social networking offers a login option. Even Wargaming.net and Webmoney is one of them, but whether their users are your customers? What if Foursquare will stop working after six months? You and your customers better to rely on more reliable partners.
4. Try to get the information you need.
It is much harder to find an approach to the Twitter users than for users to Facebook. The fact that some services provide more information than others. For example, Twitter users, LinkedIn, and PayPal does not indicate their gender when registering. The more information that provides users the easier to establish a relationship between buyer and seller. That is why the VC and FB will be the best one for the entrance to your site.
5. Buyers are using fictitious data.
You should understand that users are more likely to indicate false information on social services such as Twitter and Last.FM. In contrast, they are the FB, VK, and Mail.
6. Save the opportunity to buy goods without registration.
Despite the fact that ASOS removed the button 'Continue as a guest' shop still allows customers to view and purchase goods without registration - to do this, click on the icon with the envelope. Icon set next to the buttons to login via social networks, so the potential buyer still prefers to log in, but if for some reason he did not want to do that, he will always be able to buy goods without registration.
While marketers are trying to find another way to get information about the client, the obvious answer is right under their noses - social networks provide a full data package, which stores can be used for example for the retargeting of what we said in the last article.
Affiliate marketing for an online store: where to start and what does it do?
Partner (affiliate) - another website that advertises your products for a nominal fee from the profits that you get for buyers who come to you for the link partner. Affiliate Marketing (Affiliate marketing) can be an excellent way to increase traffic and sales without having to pay for traffic itself. Here, of course, the key point lies in the proper implementation of this idea.
The first thing to consider is what type of compensation you will offer to its partners. To do this, you need a clear idea of what will be your margin, especially if you are going to share it with our partners. The most attractive partners should have a website with high traffic relevant to your niche, or a huge database email-addresses. Why will they advertise it for you? To stand out from the competition, you will need to constructively prove why it is in your store are more likely to buy something, or need to offer better rewards than the competition.
If you have already committed themselves to specific sites or made a list of contacts with bloggers in your niche, it makes sense to communicate directly and immediately to propose a partnership with them. However, it all depends on what you are able to offer partners.
The second thing you should think is whether to develop own affiliate system or you can use the services of existing networks. Affiliate Network (program, affiliate program) - it is a platform that allows contact partners (publishers) with an online store. In affiliate programs, there are three major advantages:
Your affiliate program will be available to all publishers working with this network. In large networks, the number of partner publishers comes to tens of thousands.
Affiliate network itself is dealing with payments intended for the publishers that brought you the customer. You just get a periodic invoice by the affiliate network.
Affiliate network itself solve all technical issues. Your store will only have to submit the relevant products.
For all of these benefits and convenience of the affiliate network, it takes only a fraction of the commission, which is produced by the partners.
Be careful if you plan to work with several partner networks. It may be that your client gets to your site from multiple sources. In this regard, you can take with a double fee for the same sale! I advise you to use a network of partners, of course, if you have a good reason to use it on several. In the world, there are hundreds of affiliate programs, and we can not know the ins and outs of all at once. By the way, it would be nice if you could recommend in the comments proven affiliate.
Advantages of organizing their own affiliate system:
The absence of intermediaries (affiliate network) and related expenses.
Greater flexibility remuneration structure of the program.
Greater flexibility on the terms of cooperation.
In addition, despite the fact that many niche markets can have thousands of publishers, there are only a few really good projects that are able to attract customers to you. Using your own affiliate system, you can analyze and organize special promotions and offers. However, it will have to pay invoices over the independent work and communication with the publishers. In addition, it is necessary to customize and maintain the health of the system. For more information about creating your own affiliate program.
Contema - convertible traffic at ridiculous prices. Alternative advertising monopoly.
Income online store depends on the traffic volume and conversion.
Search traffic -
It's good. But what if the site is not in the first place of issue and organic traffic very little? To have sales, you need people. Where do we get them? Most online entrepreneurs are turning to the leaders of the advertising market - Direct network, AdWords, Begun. They offer hundreds of thousands of sites with quality traffic and dozens of tools for analysis. And what is the result?
Members who do not have experience with networks, spend the entire budget on Doro gush Hy traffic, and the output is a donut hole. Here recently has the dollar rose, descended to the next crisis ... Maybe we should pay attention to the less promoted ad networks? In which the price of traffic is not burning a hole in your pocket the size of an orange. On one of these networks, today I tell you. Contema.ru - young advertising network that offers high-quality traffic convertibility at ridiculous prices.
The network operates only 2 years, but during that time acquired the status of a fighter for the quality of the traffic. Not spoiled clients advertising network values each advertiser. Therefore, Contema tirelessly fights against any kind of cheating and data tampering.
Unlike other networks, moderating sites Contema cares only about the quality of traffic. SEO- and SMM-indicators (TIC, PR and so on) are not taken into account. At the same time, webmasters must open access to the sites that moderators can review traffic sources.
For what and how much an advertiser pays?
Contema working on three models of payment:
for impressions your ad units on a site (CPM);
for ad clicks (CPC);
for targeted action (CPA).
When using CPM price model is set for 1000 shows an advertisement on the website webmaster. Pay per action - the most interesting and productive model. The advertiser pays only for targeted actions (registration, ordering online, etc.). However, Lida cost much higher prices clicks and 1000 impressions.
The most popular model - CPC (pay per click). The advertiser pays only when someone clicks on the ad (banner, link), for which the user must go to the advertised resource. Given the price Contema network, working on CPC model is profitable.
The average price of a click on the web varies between 2.5 and 3 rubles. If in the same Yandex minimum daily budget is 300 rubles, in Contema network just 100 rubles. Prices per click depend on the subject matter and constantly changing. Now the cheapest clicks are subjects "Computers", "Holiday" and "Work" - the average price of 1-1.5 rubles per click. The most expensive - "Auto Moto" and "Cinema" - an average of 15-20 rubles per click.
ad formats
Contema Network offers three ad formats:
banner (catchy bright picture);
context block, containing a list of sponsored links (similar to the directives);
advertising poster.
I believe, with banners and contextual units you are familiar. Still, it's popular formats, which can be seen on any site.
But advertising poster - an interesting format, which is to talk. It is a context block of multiple ads that contain:
text information;
URL of the site;
links to the individual pages of your site
picture.
For organizations that are working offline, you can specify the address and opening hours. The screenshots example of advertising poster and an interface for creating ads.
Traffic Analysis Network Contema
To analyze Contema traffic uses heuristic and self-learning model. "Heuristic" - it means that the ad network controls every step of the user clicks on the ad link to the target action. This model allows you to: The maximum accurately assesses the quality of the traffic and give full analytics for advertisers.
Effectively deal with cheating
the advertiser gets useful information from the statistics:
the exact number of impressions of advertising material;
the exact number of clicks:
click through advertising material (CTR);
the number of target actions committed (with disabilities);
the sum of the daily flow of funds.
It is possible to see individual analytics for content and banner. Thus, advertisers can assess the effectiveness of a particular campaign by various parameters. Statistics for the day is displayed in the private office of the advertiser and looks like this:
Do not focus on specific traffic sources. Wise people do not keep all your eggs in one basket. Do not limit your search traffic. Promotion of a site at the top of an issue - the procedure is long and expensive. "Monsters" market-type Direct and AdWords requires enormous experience with advertising. Members lose more than they receive. But the use of the humble, young ad networks may be much more profitable. Especially if prices for the traffic in them frankly ridiculous.
