How to create a successful product: Undress - Dress raised $ 615,000 on Kickstarter
Undress The project collected more than 615,000 US dollars from 7,200 investors on a Kickstarter - it is an almost perfect example of how word of mouth works together with a good product.
A very simple idea, which reflects perfectly the real problem faced by many people: changing clothes in public. Undress - this dress for disguise. Very well implemented idea. It goes "dress" is very stylish, with additional chips. Directed this product for a certain segment of people who really need it or they just really want something like this.
Let's try to understand what contributed to this success.
1. Excellent brand + slogan that is easy to remember and easy to talk with friends.
Undress (lane -. "Undress") - a very simple and "Velcro" title. In addition, it is easy to pronounce and perceived. That is unlikely someone will say or hear the name wrong.
The very essence of the project is also very comprehensive because we all know how uncomfortable and unpleasant change clothes in public. Undress dress being able to solve this problem!
I think many people immediately think about a couple of his friends, who would not mind having such a useful thing, let's say, in his bag for the gym. It already does Undress a great idea for a gift.
2. A video demonstrating the product (over 80 thousand views!), Helped people to quickly grasp the essence of the project, and to understand that this "dress" does work!
Also, explain the principles of the use of the product, also allows video makers to directly address their potential customers.
Why is the video so important? Because they allow creators to communicate directly with each potential customer and talk about all the benefits of your product.
Potential customers, in turn, immediately understand what this product is and what it is, how it can help them in their daily lives, and why the company can be trusted.
3. Reference to a specific segment of people (athletes, yoga lovers), as well as cooperation with bloggerati.
Theoretically, any person may require such a thing as Undress. But if you do something once for all, then it will not work.
Undress Founders understood this principle on an intuitive level, and therefore all marketing focused on amateur sport and yoga - to those who are most interested in something like that. Undress also mentioned on many blogs running fans, and all this has helped to effectively disseminate information to the target audience.
4. Excessive attention to detail shows that the creators really love your product.
To the product turned out so that it would be really interesting to discuss, he must not only solve some problem. You will have to prove that your product is able to surpass all expectations and become really the best solution to some problem.
This is a huge machine launch "word of mouth".
Let's take the example of Undress highlight a few aspects that influence the effectiveness of brand promotion by word of mouth:
Good Name + spectacular and memorable slogan.
High-quality video, which can cause the discussion.
Reference to a specific niche in the market and customer segment.
Today I want to talk about the 4 types of content, which will help you to increase demand and motivate potential buyers to pay for your goods. First of all, consider the sales funnel your online store, and try to figure out how the content can increase sales. Sales Funnel: motivate customers to buy.
What is a sales funnel? This marketing system. This is how you turn your website visitors from a potential customer in a real buyer, and then in the DC.
What is the purpose of the sales funnel? The challenge is segmenting your customers and then accompanied to make a purchase
For example, imagine that you decide to make your own oil. To pour oil bottles, you'll need a funnel. Why? Because you do not want to throw and drop.
Sales Funnel your site is arranged roughly in the same way. It leads your customers a certain footpath, and allows you to eliminate any distracting elements and does not allow customers to leave empty-handed.
Your sales funnel - it's how you drive and process Lida. Virtually the entire process is accompanied by content:
To attract customers to your website you need quality content.
In order to convert new visitors into leads, you need content.
To convert disabilities into buyers, you need content!
Content marketing - is the creation and distribution of relevant / valuable content to attract a well-defined target audience. Do this process the universal goal? Perhaps, this goal is to increase customer actions that bring you profits.
Now that we have defined what is a sales funnel and content marketing, let's take a look at four types of content that are ways to motivate your visitor to make a purchase.
1. Video reviews
According to a study resource reelseo.com, about 75% of the surveyed people said that they are more likely to buy something online, which shows movies with a demonstration or explanation of how a particular product looks or is used in real life. In addition, I suggest you the statistics of the same study:
96% of customers believe that the videos allow us to make a more informed decision.
58% of people believe that the brands who shoot video, have more confidence.
If you are using video reviews in your own sales funnel, this allows your potential clients to understand the look of a particular product in real life, as well as learn about the methods of its application. Video motivates people to ensure that you buy a particular product because they already know what it is in reality.
Shop Online Bike Store lets you watch a video overview of the bike on the product page:
In this era of digital video, technology helps customers make better decisions, and not be afraid to buy a pig in a poke. In 2016, video reviews of products in online stores are becoming more popular.
2. Customer Reviews
Social proof - it is a phenomenon that makes people trust in the actions and words of others, and encourage to do the same. Social proof - it is a type of conformity and harmony with the fact that if someone said so, then it is really so.
The same way of thinking is triggered in the case of customer reviews on your page. Show reviews next to your product or service, and they motivate more people to pay money for them.
Examples of the use of social proof on the site:
The full version of the infographic "How reviews and huskies change online trade" we have published previously.
Comments and reviews from real customers better motivated than you do to persuade potential customers to buy you something. It is known that 61% of consumers read reviews on the Internet before they buy anything online store.
3. Discounts
What happens to your buyers who throw items into the basket, and then close the page? Are they lost forever?
And it would not have let them go.
Research Baymard Institute agency, showed that about 69% of people are left with the basket of goods before they decide to make a purchase. To motivate people to pay you, you need to figure out what to do with abandoned baskets .
On the other hand, you can display a pop-up window that will appear for a certain segment of visitors, and also offer the visitor a discount. Recently, we published a case online store mobile accessories, which told how to increase conversions by 35% - more on this .
Returning to the theme of abandoned baskets - you can, for example, to send a letter to all customers who left abandoned shopping cart, and to offer a discount on any item in the list. This will help you get them back to the site, and it is likely that they will pay immediately all the products that used to be thrown in the trash. But this method requires that the user is already logged into your store.
4. Guarantees
The last type of content that is able to encourage visitors to buy - it is your guarantee. It is this point involves the exchange of information with the terms and conditions of the goods.
This content must be easily accessible. A great example can be seen in the online store Video-shopper, there is an insert with information about safeguards, as well as the signature under the photo of the goods.
You may have encountered The 100% guarantee that sellers are lured, people. Like, the seller will not be satisfied until the client will be fully satisfied. Successful companies are responsible for their products and their services, and so happy to provide guarantees.
Sophisticated content on the page or return policy guarantees your site will allow you to earn credibility in the eyes of potential customers.
To summarize
Today we will discuss 4 types of content, motivating potential customers to make a purchase, and now it's time to use this content. Your goal - to hold visitors throughout the funnel, and turn them into paying regulars.
Think about your own sales funnel and fill the site with useful content. Encourage visitors with the help of video reviews of satisfied customers, discounts, and free return or exchange policy.
Today we will talk about this incredible plugin but what is really Yoast plugin is a plugin developed for the WordPress platform in order to improve SEO .You will now be able to test in practice the SEO in Blogger version really optimization is not an easy task but we can yes do things better and more friendly to search engines this plugin will help your blog optimized for SEO. all you need is to know how to use this plugin for blogger platform.
Yoast Plugin Seo Blogger
See list some important feature, which I have included in this code for better SEO.
An SEO Friendly Robot.txt file Add Meta tag in the coding Blog Description added blog Tittle Add a Google+ Author Profile Allow crawlers to index your site daily set target for the US to get high organic Incoming traffic can set to any country Add an owner name Add a blog logo or image you want Show Message Tittle in search results
To do the following: 1 log in blogger account After logging Go to Your Blogger Dashboard model >> >> Edit HTML Now Search <head> by pressing Ctrl + F Once you find the code above, copy the code below and paste "After / Down" <head>
<meta content='logoblogger.png' property='og:image'/> <meta content='Site Name Here ' property='og:site_name'/><meta content='something about your blogger' property='og:description'/><meta content='something about your blogger' name='description'/><meta content='Site Name Here ' property='og:title'/><meta content='index, follow' name='robots'/><meta content='article' property='og:type'/><meta content='en_US' property='og:locale'/><meta content='all' name='audience'/><meta content='website' property='og:type'/><meta content='Site Link Here' property='og:url'/><meta content='index, follow' name='googlebot'/><meta content='USA' name='country'/><link href='link address google plus profile' rel='publisher'/><link href='Link profile google plus address' rel='Author'/><link href='Link profile google plus address' rel='me'/><meta content='owner name' name='me'/><meta content='E-mail do proprietario!' name='Email'/> </b:if><!-- Yoast SEO Plugin For Blogger bloggerfixads.tk-->
Note do not forget to change the highlighted yellow tags To change the traffic to the desired parents if Brazil chooses pt_BR acronyms instead of en_US and USA for BR
After changes click save ready now your blog is with Yoast SEO plugin make good use of the plugin for better performance.
Today we share a plugin to improve the loading of your blog, you already may have noticed the improvement in load time issue in speed bloggerfixads.tk this plugin will help you improve the experience with the User that helps speed loading Blogger to remove CSS then Bundle to add this to your Blogger follow the steps below.
Optimize jQuery code on a website means increasing your performance . And, like any web developer should know, the components and the front-end features are responsible for at least 80% of the performance of web pages!
Jquery compared to JavaScript "pure", it is very simple to learn and has a range of amazing features! However, especially those just starting and / or did not understand well the dynamics library, unaware of some simple tips that, if applied, ensure that the performance is increased by writing less code! That's what we'll see in this article and learn how to improve the jQuery code to achieve improved performance.
Sign in Blogger
Now go in style then edit >> Html / JavaScript With the combined keys CTRL + F search for </ Body> and before then copy and paste the following code. Code here
Today we will talk about all in one SEO pack plugin 2016 to blogger is a great tool so you can take advantage and ensure better web exposure this version 3.2 brings a better result the SEO benefit to the blogger, as this will help in organic traffic we can get big massive traffic as well configured sources like Google yahoo bing the main focus of the plugin and the improved indexing and traceability of blog pages, it is designed to WordPress and modified to blogger since you can best results in ranking this plugin more traffic to the blog plugin works to optimize meta tags, SEO description that also includes features that will give gas to your blog to 2016 here are some shared characteristics:
All in one SEO pack plugin 2016 to Blogger
Add Meta Tags to Your Blogger Blog. Show Post Title First In Search Results SEO Optimize Blogger Comments Search Engine Optimized Blogger Labels Search Engine Optimized Blogger Archives Optimize Post Title Using H2 Tag Verify Google, Bing and Alexa by verification code - NEW Add an SEO Friendly Robots.txt File Convert Title Tags into Dynamic Title Tags Facebook and Twitter Profile Compatible - NEW Allow Bots to crawl your site on daily basis Google + Author Profile Picture Compatible Helps you in Getting High USA Traffic
Plugin all in one SEO pack 2016 in blogger
The panel then looks for Model >>> 1: Go to Template >>> Edit HTML>>>click CTR+F and typing <head> copy and paste code below there Code here
Where is highlighted in yellow must be made the settings Place Google Bing Verification Codes and Alexa only place the sample code to a code in webmaster tools google use only what is between the quotation marks
If you have not confirmed your blog on google webmaster tools click here and page on the right side just click "Check this site", then just choose check option
also, see more on google page click here
You should also change the corresponding language to your blogger changing the en-us USA for the main language of your blog and modify your facebook and twitter id ID and google links + after finalized click save and wait it can take the upgrade but worth it.
Interaction with partners - one of the most important points in the work on the development of an online store. Partner Program provides many retailers 60% of monthly income, says manager for cooperation with partners Greg Hoffman . This result can be achieved if the right to build and develop relationships with partners and train them. Hoffman described how this can be done in practice.
"How to place a link" or "what is the HTML code ". I never think followed that advice and always tried to help beginners, but not allowing them to take up all my time.
I help them with specific issues in the field of commerce and then show them forums, blogs, podcasts, meetings or conference participants affiliate programs, where they can raise their level of knowledge. The duty manager to engage, educate and motivate each partner to join the program. You never know what treasure you can to stumble in the process of working with partners, particularly with those who are you working for a long time.
when we get success first time
Let's look at an example structure of the affiliate program, and find out how to work with partners. Let's say you have 55 partners, two of them - the owners of affiliate online stores. The next three - professional bloggers, the sixth - a search partner, seventh and eighth - niche partners, and the ninth and tenth - coupon sites. Sales of these ten partners can reach 60% of monthly sales. The remaining 45 partners - is different bloggers, universal online shopping, coupon sites. All of them require special attention and a personal training if you want to be actively selling them. Your goal is to expand this list of partners for the next year to 110.
Do not be lazy to talk on the phone with your partner as often as possible. Try to understand what they need for successful work and provide them with the information they need most, based on their chosen method of participation in the affiliate program. As a rule, your partner pretty good idea of what they are doing; they only need to suggest how they can do better.
Owning a partner online stores need constantly updated catalogs and on the best-selling product information. Bloggers need current data about sales and special offers. Niche partners should have an idea of what banners give better conversion, as well as to know about the features of the promoted product, which are not mentioned on the website. Owners coupon sites have to receive information about exclusive products.
Teach time explaining
And, of course, they need to be sure that any question relating to customer service will be solved immediately, and their interests are not prejudiced against the backdrop of the interests of the vendor. It is important to remember that affiliate - your partner, not the customer. Partner does not need beautiful newsletter "about anything" - he does not want to hear that your product is the best, he wants to know how he can increase sales and raise conversion rates.
An experienced manager will spend their time on the preparation of the newsletter, which includes lists of "hit" products and key phrases, as well as information about new products, the planned agreements, the best clients and unique ideas for business development that have not used the affiliate. Do not just direct mail. Refer to each partner individually through the personal mail, phone, Twitter, Facebook, and blog. And remember: the professional level of your partners can and should constantly increase.
Based on materials website FeedFront.com site
* Affiliate (English the affiliate -. Amer "branch, division" (organizations, firms effective form) -. Kind of a partner paysite or online store, which is not directly engaged in the sale of goods or the provision of paid services, and features on your site an affiliate link to another online store, or a paid site, and visitors to its website, have fallen on this link and bought a product or service out there, they are considered to be involved. an affiliate of such sales is transferred to a certain percentage or fixed amount, provided his partner up.
